You are certainly aware of the importance HubSpot has for Inbound Marketing actions; after all, it is the #1 Inbound platform on the market. But beyond Marketing, HubSpot also includes a wide array of functionalities for sales and service actions, which is why it's termed the ultimate "all-in-one" platform!
If you're already using HubSpot's Marketing Hub and you want to take your Inbound strategy a step further, discover the fundamental characteristics of two important tools offered by HubSpot: The HubSpot Sales Hub and the HubSpot Service Hub. These two HubSpot tools will help you improve the performance of your Inbound Marketing strategy, the creation of new customers, and therefore the growth of your company. Below, discover 5 key features of each Hub.
5 HubSpot Sales Hub features to boost your sales tactics
The Sales Hub is a fantastic upgrade for your Inbound strategy since it gives you the chance to prioritize, communicate with, and close leads faster. By using this Hub, you can see which Marketing leads are turning into sales opportunities and streamline the necessary processes for reaching your sales objectives. Take advantage of everything from deal tracking to personalized quotes:
- Marketing and Sales alignment: One of the most common problems when launching a campaign is the lack of communication and interaction between the marketing and sales teams. By using the Sales Hub, you will be able to unify the information of both departments, which will help you track the data of your leads from the moment of their creation to the close of the sale. This allows you to more accurately follow customers through the Buyer's Journey. Finally, you will be able to better identify your close rate, the number of clients generated due to Marketing efforts, and other key sales metrics.
- Sequences for sales emails: We all know how important it is to have personalized communication with your prospects and customers. However, due to limited time and too many prospects, generic emails are often use, which diminishes the effect on potential clients and their experience with your company. By creating email sequences in the Sales Hub, you will be able to personalize your sales emails and schedule them to be sent at the right time in the Buyer's Journey, thus creating valuable interaction and relevant content for contacts. It is an automated process that will save you time and effort that you can then dedicate to more strategic tasks for your business.
- Sales workflows and pipelines: For lead conversion, it is essential to contact and follow up with leads in less than 24 hours. The faster you contact a lead, the greater potential you have for converting them. In many cases, lead assignment is done manually by the Sales manager or director, a process that can cause delays and incite the annoyance and disinterest of leads. With the creation of sales workflows and pipelines in the Sales Hub, you will be able to automate this process, making lead assignment and deal tracking quicker and easier. You can also re-engage old leads with whom you didn’t achieve the desired interaction by assigning several salespeople in a rotating and automatic way.
- Predictive Lead Scoring: We all know that your sales team's main objective is to close more deals and get new customers. With HubSpot's predictive lead scoring feature, you'll know which prospects who are more likely to convert into customers. "HubSpot’s predictive scoring uses machine learning to parse through thousands of data points in order to identify your best leads." Leads are scored based on thousands of data points like personal and professional details, brand engagement, web history, etc.
- HubSpot sales quotes:By using this handy tool, you will impress your bottom-of-the-funnel leads with professional, instantaneoussales quotes. Design quote templates and share them with contacts interested in buying your products/services. Create a product page with pricing info and combine it with your quotes to create a personalized, effective sales strategy that will convince your leads to make the purchase.
5 HubSpot Service Hub features to enhance the user experience
HubSpot's Service Hub is a tool that's 100% focused on customer service. It will help you better understand the needs of your customers, attend them in an agile and efficient way, and always offer a great user experience with your brand. The goal of the Service Hub is to facilitate customer management and communication so that their doubts and problems can be resolved quickly:
- Conversations Tool: HubSpot Conversations work as a collaborative inbox where team members can view and resolve the requests of your customers. Through Conversations, you can manage several service channels at the same time, including email, social networks, chatbots and live chats. This way, you will constantly be in touch with your customers, and they will have the opportunity to reach out to you using the channel that they prefer.
- Help Desk and Tickets: If you want to meet and exceed your customers' expectations, it is in your company's interest to build a Help Desk and ticketing system. This tool is available in the Service Hub and helps organize your customer service pipeline; all support agents will have access to a common dashboard and know which tickets are pending, resolved, or need follow up. You'll no longer wonder if your customers are being taken care of, and in turn, they will feel increased confidence in your brand.
- Knowledge Base: Like a library, a knowledge base is a collection of information about your business, products, services, and processes. It serves to allow customers to solve problems on their own, cutting down on your team's workload. Moreover, a knowledge base will help you understand the most common doubts of your customers and turn them into content such as blog posts or guides. This Service Hub tool contributes to the SEO of your website and optimizes customer service by solving recurring problems without the customer needing to contact the company.
- Customer satisfaction surveys: You can use the satisfaction survey score to understand the level of customer satisfaction regarding your products/services and company. In addition, you can create quantitative and qualitative surveys and automate their send outs so that it is possible to constantly monitor the customer experience. By doing this, you will enhance communication with your customers, better understand your strengths and weaknesses in order to improve them, and therefore increase client satisfaction.
- Personalized, human, and problem-solving service: Customer behavior and the way it relates to companies has changed a lot in recent years. We now have an endless variety of choices for our wants and needs. With more information and options than ever before, the competition between companies is extremely high. Therefore, relying solely on the quality of products and services is no longer enough. For this reason, offering a personalized, human service that quickly resolves customer matters is essential for a company to gain prominence in the market and to grow. The HubSpot Service Hub is the all-in-one platform to get the job done!
As you can see, HubSpot offers many functionalities that are perfectly suited to improving your strategy and resolving the problems of your prospects and customers. The HubSpot Sales Hub and HubSpot Service Hub perfectly complement your Inbound Marketing strategy by providing the help and personalized treatment that characterizes the Inbound methodology, in addition to automating daily tasks, providing better control over campaigns, and helping you grow hand-in-hand with your clients.
If you would like to know more about HubSpot, count on mbudo! We are a HubSpot Partner Agency, offering Marketing services to countries all around the world, and we have years of experiencing designing and implementing Inbound strategies. Don't hesitate to contact us, we would be happy to help you!
Leo Fornasari
Leo is a graduated student on Business Management collaborating with mbudo on Inbound content and campaigns. He learns more about Inbound each day by gaining more HubSpot certifications. Leo is passionate about different cultures and he prides himself on his language skills, which are important for foreign business relations.