mbudo's blog

    Marketing Strategy for Startups: 8 strategies to drive startup success

    Startups that are just starting out with business activities like Marketing have one main challenge: to launch and scale their business in the most efficient way possible. To...
    Read more

    10 Insights to Improve Conversion and Lead Generation for B2B Landing Pages

    Landing Pages are your business's best asset for conversion and lead generation. In general, a landing page must plainly state the problem it is solving, have a clear CTA, and...
    Read more

    How to optimize your Marketing department structure for summer

    Sun. Beach. Children playing in the sand. Beer. Naps. Walks around the countryside or beach. Silence. Nature. Peace. Idyllic right? This is the image that we all have of summer...
    Read more

    5 elements to include in your Marketing budget plan

    As the founder of mbudo, and as a Marketing Director before that, I have been doing Marketing budget plans for almost 20 years. And I can affirm that the way of doing things has...
    Read more

    Account Based Marketing: Best Practices for ABM on LinkedIn

    Account Based Marketing is one of the strongest ways to gain clients. For B2B especially, you need to develop deep, personal relationships with your potential business accounts,...
    Read more

    Advice for companies undergoing digital transformation

    You've probably heard the buzzword Digital Transformation for quite a few years now. But that doesn't stop it from being any less important and necessary in these times,...
    Read more