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mbudo's blog

    10 Insights to Improve Conversion and Lead Generation for B2B Landing Pages

    Landing Pages are your business's best asset for conversion and lead generation. In general, a landing page must plainly state the problem it is solving, have a clear CTA, and...
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    TOFU, MOFU, and BOFU Examples for Marketing & Sales

    In Inbound Marketing, we use different types of content to attract prospects at different stages of the buying process. This is called the Buyer's Journey and it consists of...
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    How to optimize your Marketing department structure for summer

    Sun. Beach. Children playing in the sand. Beer. Naps. Walks around the countryside or beach. Silence. Nature. Peace. Idyllic right? This is the image that we all have of summer...
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    5 elements to include in your Marketing budget plan

    As the founder of mbudo, and as a Marketing Director before that, I have been doing Marketing budget plans for almost 20 years. And I can affirm that the way of doing things...
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    Account Based Marketing: Best Practices for ABM on LinkedIn

    Account Based Marketing is one of the strongest ways to gain clients. For B2B especially, you need to develop deep, personal relationships with your potential business...
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    Advice for companies undergoing digital transformation

    You've probably heard the buzzword Digital Transformation for quite a few years now. But that doesn't stop it from being any less important and necessary in these times,...
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