mbudo's blog

    10 Insights to Improve Conversion and Lead Generation for B2B Landing Pages

    Landing Pages are your business's best asset for conversion and lead generation. In general, a landing page must plainly state the problem it is ...
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    TOFU, MOFU, and BOFU Examples for Marketing & Sales

    In Inbound Marketing, we use different types of content to attract prospects at different stages of the buying process. This is called the ...
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    How to optimize your Marketing department structure for summer

    Sun. Beach. Children playing in the sand. Beer. Naps. Walks around the countryside or beach. Silence. Nature. Peace. Idyllic right? ...
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    5 elements to include in your Marketing budget plan

    As the founder of mbudo, and as a Marketing Director before that, I have been doing Marketing budget ...
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    Account Based Marketing: Best Practices for ABM on LinkedIn

    Account Based Marketing is one of the strongest ways to gain clients. For B2B especially, you need to develop deep, personal relationships ...
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    Advice for companies undergoing digital transformation

    You've probably heard the buzzword Digital Transformation for quite a few years now. But that doesn't stop it from being any less ...
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