mbudo's blog

    Why choose an Inbound Marketing strategy for your SaaS Company?

    If you could find a way to generate way more highly-qualified leads way more easily than before, you'd leap at that chance, wouldn't you? As the leader or IT lead of a SaaS...
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    The best of INBOUND 2022: everything you should know

    Barack Obama and Jane Goodall, at the same event...What more could you ask for? HubSpot's annual INBOUND conference in Boston brought together again the top experts in marketing,...
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    10 Top Digital Marketing Blogs of 2022

    SEO, SEM, analytics, algorithms, engagement, strategies... We live in an ever-changing Digital Marketing environment. With so much to keep track of, staying up-to-date on the ...
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    What is Inbound Marketing?

    What is Inbound Marketing? A few days ago a good friend and Marketing professional asked me about it.  I started to describe it very well, but after a few explanations, commenting...
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    How to build a Demand Generation Engine with Inbound Marketing

    When starting a company, it is common to base Marketing efforts on a “point and shoot” approach to see what “sticks”. Testing and re-testing makes sense when you are trying to...
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    TOFU, MOFU, and BOFU Examples for Marketing & Sales

    In Inbound Marketing, we use different types of content to attract prospects at different stages of the buying process. This is called the Buyer's Journey and it consists of three...
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