mbudo's blog

    TOFU, MOFU, and BOFU Examples for Marketing & Sales

    In Inbound Marketing, we use different types of content to attract prospects at different stages of the buying process. This is called the Buyer's Journey and it consists of three...
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    Started as CMO? Why Inbound should be part of your strategy

    As a CMO, you might know that it’s important to use different strategies to build trustworthy relationships with your leads, prospects, and customers. But with the variety of...
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    How to build a Demand Generation Engine with Inbound Marketing

    When starting a company, it is common to base Marketing efforts on a “point and shoot” approach to see what “sticks”. Testing and re-testing makes sense when you are trying to...
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    Top Inbound Marketing trends for 2022

    As a constantly evolving society, trends and human behaviors are always in motion, but the year to come is certainly holding some of the greatest changes we’ve never seen before,...
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    What is web 3.0 and how it will change the way of doing Business?

    It’s fair to assume that we live in a world of constant evolution, and when it comes to technology this couldn’t be truer.
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    10 Advantages of Outsourcing Your Marketing Department

    Typically, the underlying goal of every company is to make a profit and maximize sales - on that we can all agree. But not all companies have the proper expertise in Marketing,...
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