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    How the HubSpot WhatsApp Integration can help grow your business

    by Leo Fornasari

    As users, we all know about the wonders of WhatsApp, the messaging platform heard around the world. It has 2 billion users worldwide, with 100 billion messages being sent every day. Chances are, you find yourself in that segment…

    But as a Marketing Manager or business owner, do you know about the potential that the WhatsApp platform has to grow your business? Here are some statistics of interest:

    • Available in over 180 countries and 60 different languages. The highest market penetration is in Europe, led by the Netherlands, Spain, and Italy. Its biggest markets are India and Brazil.
    • The average user check their smartphone 150 times per day. 98% of mobile messages are opened and read, with 57% of them opened within 1 second of being received.
    • WhatsApp Business has more than 5 million business users and counting, and offers companies features such as quick replies, labels, chat filters, etc.

    These figures represent a huge opportunity for your business. If you’re considering using WhatsApp for business, discover the benefits of doing so and how to carry out a HubSpot WhatsApp integration.


    Why use WhatsApp for your business?

    When engaging with your audience, businesses face a great challenge in reaching them at new touchpoints while also maintaining personalized conversations. WhatsApp can provide these benefits for businesses:


    New Business Opportunities

    You will be able to reach new markets and audience segments by increasing your brand awareness through this network: 

    First of all, the majority of people believe mobile devices are essential to work, so B2B opportunities are already migrating to mobile platforms like WhatsApp. Among Millennials, the largest demographic in the job market, that figure stands at around 84%. Speaking of Millennials, WhatsApp is more highly used by younger adults, with Gen Z and Millennials being the main users of the messaging app. WhatsApp is most popular among 18-24 year olds, decreasing usage with age. 

    As WhatsApp is banned in China, India is the biggest market with 340 million users, followed by Brazil (99 million users) and the United States (68 million users). In the US, Facebook Messenger is more still more popular (117 million users), but is poised for growth, especially for international businesses and customers. WhatsApp already has huge market penetration in Africa and Europe, consistently ranked as the number one downloaded app.  



    Content Distribution

    Your blog posts, emails, and other informative content are extremely useful for engaging with your audience. With WhatsApp, you'll be able to share relevant content directly with potential customers. Things like personalized ads, promotions, sales, and offers. And of course, reminders and remarketing to increase the chance of them capitalizing on your offers. 

    Event marketing is huge on WhatsApp, being able to directly send invitations to webinars, events, or conferences. For B2B, schedule business meetings or offer product demos and consultations. There are endless ways to connect with potential customers via WhatsApp. 

    And for people who have already purchased your products/services, you can easily do up-sell and cross-sell.  



    What platform doesn't do e-commerce these days? WhatsApp has joined the world of online buying and selling, being yet another channel for your customers to place orders for your products and services. Many people are already comfortable making purchases and doing business via mobile, so WhatsApp for e-commerce is yet another way you create an easy, time-saving experience for your customers. 


    Customer Service

    Customers can directly send messages, questions, and concerns to your company via WhatsApp. The more successfully you manage pre-sale queries, the more likely you are to convert prospects into paying customers. Including WhatsApp in your media offering will be one more avenue for customers to feel heard. With proper use of customer service agents on WhatsApp, your response time will decrease and satisfaction levels will increase. 

    WhatsApp also allows your business to keep customers up-to-date on after-sales services with features like order statuses, updates, tracking, etc. This can often be more accessible that email/web to find this information - after all, our phones are always in our hands. 


    What is the HubSpot WhatsApp integration?

    The WhatsApp HubSpot integration can be done through many providers, but the top-rated developer of this integration is called WhatHub by Leadsruptive. With WhatHub, you’re able to channel all your WhatsApp conversations into HubSpot, either with a WhatsApp personal account or WhatsApp Business account. The benefits include convenient conversation management, better control of contacts, and agents or account managers being able to do all tasks within the same interface. WhatHub will save you time, help you better engage with your audience, and control of all your activities in the same platform. 

    More benefits of this integration include:

    • 1:1 messages from HubSpot and a record of all conversations you and your agents are having with your contacts throughout time.
    • Perform all HubSpot tasks from the WhatsApp UI, such as template creations, updating status, keeping track of deals, etc.
    • Use WhatsApp messages as triggers for HubSpot workflows.
    • Provide useful contact information to your agents in order to improve interactions with customers; save time without needing to repeatedly ask the same questions.
    • Manage all sales conversations within the same platform, in an organized and time-saving way.


    What are the main features of the integration?

    1. View and edit existing contacts from your WhatsApp UI: WhatHub will search your HubSpot CRM; if there is a contact conversation matching it will display the contact information for you to be able to view and edit it. You can edit the name, email, owners, deals, status, lifecycle stage etc.
    2. Log Business conversations into HubSpot: Use the “sync” contact property to choose which contact conversations you would like to log into the timeline, you can then update this “sync” status manually or with workflows.


    Image source: WhatHub

    1. Save relevant messages as “Notes” or “Tickets” and add them to “Deals”: You can save messages that are important for your business automatically or manually into HubSpot.
    2. Create new contacts or link existing ones: In case a contact is not found by WhatHub you can use the “Create/Link in HubSpot” button to add it into your list without leaving the platform; if the contact already exists, their phone number will be updated.
    3. Send WhatsApp messages from HubSpot and use Templates: Save time by using message templates, which can be personalized with the use of tokens. You can edit them and efficiently send messages from HubSpot or the WhatsApp UI, but always remember to include relevant information such as: name, company, product, etc.


    Image source: WhatHub

    1. Get notifications for received messages and add new leads: You can automatically add new leads from WhatsApp to your HubSpot and get notifications on the platform for any incoming messages:
    2. Use messages to trigger Workflows on HubSpot: Automate your messages with the use of Workflows, create triggers based on message content and status, enable responsive actions such as emails, tasks creations...
    3. Streamline and manage all communications from WhatsApp within HubSpot: Send 1:1 messages and record all conversations:


    Image source: WhatHub


    The HubSpot WhatsApp integration can make life easier for businesses, especially when combined with the right HubSpot tools. You'll reach new markets and enable the mobile channel for your customers, and all without losing the personalized care that companies often lack when it comes to audience engagement. At mbudo, we are a HubSpot Partner Agency and our specialized team would be happy to aid you in this integration or any of your other Inbound Marketing needs. 

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    Leo Fornasari

    Leo Fornasari

    Leo is a graduated student on Business Management collaborating with mbudo on Inbound content and campaigns. He learns more about Inbound each day by gaining more HubSpot certifications. Leo is passionate about different cultures and he prides himself on his language skills, which are important for foreign business relations.