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    Why HubSpot is the Best Inbound Marketing Platform

    by Mary Swick
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    All marketers know that working across several different platforms can be tough… You must constantly take time out of your busy day to learn how to navigate a new platform or software. You shell out lots of money on various subscriptions. You don’t know where to find the information, content, or reports you need, so you’re often left feeling disorganized and behind schedule.

    Don’t worry—it’s not just you. Everybody in the marketing world knows what it’s like to be out of sync with the platform they’re using…and how overjoyed they are when they find their perfect fit! For mbudo Marketing & Ideas, our perfect fit is HubSpot, and we will explain why it’s the market-leader for an Inbound Marketing platform. 

     

    1. An all-in-one Inbound Marketing platform that's simple & organized

    campaign-creators-1166998-unsplashHubSpot doesn’t just do Inbound Marketing, which in itself consists of blogging, email, social media, analytics, etc. In addition to all these things, HubSpot also does sales, customer service, automation & workflows, and acts as a CRM (Customer Relationship Management) and CMS (Content Management System). The simple layout is also a plus—you won’t get distracted by fancy visuals.

    The overall platform is well organized and very easy to use. For example, you can integrate your blog or website directly into the HubSpot interface. And if it’s already hosted on Wordpress or another source, the HubSpot experts will help you migrate it to the HubSpot platform. Plus, there are hundreds of amazing blog and website templates to choose from. Social media is the same story—post directly from HubSpot, monitor hashtags and conversations, even Facebook Ads can be implemented from within the HubSpot platform.

    Using HubSpot as an all-in-one solution will make your marketing strategy so much better—planning, publishing, tracking, and reporting has never been this easy!

    If you're still debating, see how HubSpot compares to these other two popular platforms:

     

    2. Stay up-to-date on industry trends with Lifelong Learning

    An Inbound Marketing Platform that offers learning and coursesAs with all things in life, the field of Marketing is in constant evolution. Every year, there are new trends, innovations, and changes that we must keep up with. Moreover, those who don’t evolve are left behind and may find themselves on the losing end of partnerships, deals, and campaigns.

    That’s why HubSpot has a Learning Center for lifelong learning and cultivating a growth marketing mindset. This is done through HubSpot Academy, which offers dozens of courses and certifications—in the form of videos, practical exercises, and a final exam—that will flex your mind muscles and keep your marketing skills fresh.

    The HubSpot Academy course content varies. You can do trainings on how to use the HubSpot platform itself, or more specialized classes in your chosen area, like Creating Buyer Personas, Developing a Social Media Strategy, Understanding Email Marketing, and more.  In order to access the Academy courses, you must have a HubSpot subscription that includes this perk.

     

    3. Experts in Customer Service just a click or call away

    Even for dedicated marketing agencies, there is always a time when you’ll trip up or not know the answer or best way of performing a task. In those instances, you need someone to fall back on, someone to support you, someone to lend a helping hand. HubSpot customer service is there when you need it – there is a live chat function, email, or direct phone call. It gets you the answers you need when you need them. The longest they will take is a day to get back to you if you submit a ticket via email. That’s quite quick in the world of Marketing!

     

    4. A great price for an Inbound Marketing platform

    a well-priced inbound marketing platform compared to the competitionAlthough parts of the HubSpot Inbound Marketing platform are free, there are different paid plans that will ultimately pay off. This all-inclusive Inbound Marketing platform offers a CRM, Marketing Hub, Sales Hub, Services Hub, and Growth Suite, so you can pick and choose which services you want to expand and which you might want to keep more basic. See the full list of plans and pricing here.

    Expansion of your Marketing Hub is an absolute must in order run “complete inbound marketing campaigns at scale with automation.” Note that one aspect some users find too “light” is the HubSpot CRM, which is used to organize, track, and grow your lists and contacts. The CRM has a free version with unlimited users, but the paid plans offer better functionality and customization. Many companies choose to use HubSpot for their greater Inbound Marketing needs and integrate their current CRM, like Salesforce or Microsoft Dynamics, into the HubSpot platform.

     

    5. Specialized HubSpot agencies to do the work for you

    mbudo is specialized in this Inbound Marketing platformThe best thing about HubSpot is that you don’t necessarily have to take the wheel yourself! Worldwide, there are agencies that specialize in all of the ins-and-outs of the platform. mbudo has been using HubSpot every single day since 2017 for everything from automation of email campaigns to lead scoring to posting on social media channels. We’re one of the only HubSpot Platinum Partners in all of Spain. If your in-house team can’t perform all the functions that you need, it’s key to have a trusted agency partner that can help you get all of the functionality and customization out of HubSpot that you possibly can—everything from content planning to detailed reporting & analytics.

     

    Request a HubSpot Demo from mbudo

    If you want to pursue HubSpot for your business, the first thing to do is to set up a demo with a HubSpot partner agency like mbudo, who can show you the characteristics of the tool. Getting a demo before investing in a Marketing Automation software will help you better understand if it's the right choice for your business.

    The goal of every demo we do at mbudo is to show you the key features of the HubSpot tool and how they can benefit your company and team. It is specially-adapted to your project needs. This means we will go over the basic elements of the Hubs you're interested in, and explore in the functionalities that can improve your strategy, automation, content, etc. 

    mbudo HubSpot demo example

    For example, a Marketing Hub demo might involve an overview of the sections involved in the Hub: the CRM, web page management, and email marketing, among others. But if your main goal is content creation and optimization, we will show you the landing page and blog-builder, the on-page SEO optimization elements that you can modify with HubSpot, as well as their special content strategy tool to help you explore keywords and build integrated Pillar Pages and Topic Clusters for improving your content's online ranking.  

    Our HubSpot demo is a 1-hour live demonstration of the platform in action, without going into great technical detail or overwhelming you with new tools. It's to show the ease-of-use of HubSpot, how it fits your needs, and how it can be tailored to your company and project. That's one more great thing about HubSpot - it's highly customizable! 

     

    To learn more about HubSpot and how it could be a good fit for your business, get in touch with mbudo

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    Mary Swick

    Mary Swick

    Mary is a professional copywriter with nearly 10 years of experience in Marketing and Advertising. As an American expat in Madrid, she enjoys the relaxed Spanish culture, hiking, and the latest shows from Netflix and HBO. Mary also loves cats and music (she's the office DJ!)