mbudo's blog

    How to set up a Digital Marketing Agency in Spain...and survive

    by David Romero

    The only constant in life is change. And this is not a saying from the present day. Heraclitus from Ephesus had already thought about it by 500 BC.

    So, considering Heraclitus's thoughts (and because I was already thinking about it for many years), I finally went ahead with my latest madness: setting up my own Digital Marketing Agency in Spain, in the city of Madrid.


    Setting up my Digital Marketing Agency in Spain

    Administratively, it is not excessively difficult. Economically, I imagine that someday it will be profitable. From a rational point of view, this adventure is quite dizzying, considering the issue of stability and such... but hey, that's why it's called madness.

    Once the formalism of relying on myself is done, it's time to implement everything I learned during more than 17 years in the world of Marketing. I know that I can do well and become one of the top small Marketing agencies in Spain...and beyond.


    My vision for an ideal Marketing Agency

    When I thought about my ideal agency, in addition to endless dedication to service that must be performed, I thought of what I wanted to specialize in. That's the key, to specialize, be an expert. This is when I started to define the three pillars on which I wanted to sustain my agency: Inbound Marketing, Social Selling, and Marketing Services Outsourcing. What is Inbound Marketing? Find out about this unique methodology in the video below. 

    EN What_is_Inbound_Marketing


    Marketing automation, which isn't from now (nor the times of Heraclitus), is one of the bets that any Marketing Manager can take at the moment. In B2B environments, having an automated Inbound Marketing Strategy will provide you with agility, responsiveness, and control of relevant metrics, all of which are key in making the right decisions.

    Social Selling, or the use of social media tools as key support in the process of selling, is fundamental in all Sales teams aware that we are in the 2000s (and not the 1900s). You need to sell, how and where your customers want to buy, meaning a website is important. There is a whole universe of tools and services around Social Selling, giving the competitive advantage that all Sales teams are looking for.

    Finally, I want to be the eyes and hands of my clients. Be someone trustworthy and reliable. That's the aim for Marketing Directors of multinational companies, many times based in London or Dublin, when they think about your department or Marketing Agency in Spain and Portugal. And someone had to do it.


    Introducing mbudo: An Inbound Marketing Agency in Spain

    For all this, seasoned of illusion, passion, joy, and a touch of insanity, I created my Inbound Marketing Agency in Madrid called mbudo ( The journey is long and just beginning, but we're proud to be a HubSpot Platinum Partner in Spain! If you're considering outsourcing your Marketing, count on mbudo!

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    David Romero

    David Romero

    David has more than 20 years of experience directing Marketing teams in national and multinational companies. He has over 10 years of experience implementing Inbound Marketing strategies with a commercial focus for B2B companies. His motto is: always be learning.