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mbudo's blog

    Mary Swick

    Mary Swick
    Mary is a professional copywriter with nearly 10 years of experience in Marketing and Advertising. As an American expat in Madrid, she enjoys the relaxed Spanish culture, hiking, and the latest shows from Netflix and HBO. Mary also loves cats and music (she's the office DJ!)

    Recent Posts

    TOFU, MOFU, and BOFU Examples for Marketing & Sales

    In Inbound Marketing, we use different types of content to attract prospects at different stages of the buying process. This is called the Buyer's Journey and it consists of three...
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    How to Make a Content Strategy for your Technology Company

    Technology companies are no different than normal companies, but their products and services are oftentimes very advanced and specific. You can’t simply launch your content out...
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    What does it mean to be a HubSpot Diamond Partner?

    HubSpot is a highly-respected platform, brand, and company. When it comes to customer relationship management, HubSpot is the gold standard, so if they designate something as high...
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    How to Set Up a Business Blog in HubSpot

    So, you've decided to start a business blog! That's great news, and as you know, it will bring numerous benefits to your company through better organic positioning, audience...
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    Database re-engagement campaigns to capture your leads' attention

    Don't you find that it's easier to walk into a room full of acquaintances or friends rather than a room full of new, unknown people? Isn't it easier to converse with someone when...
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    Blogging for Business: Why it's important & essentials to get started

    Many Marketing Managers often find themselves wondering if starting a business blog is really worth their time and effort. It sounds like a hassle - hiring content specialists,...
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