Mary is a professional copywriter with nearly 10 years of experience in Marketing and Advertising. As an American expat in Madrid, she enjoys the relaxed Spanish culture, hiking, and the latest shows from Netflix and HBO. Mary also loves cats and music (she's the office DJ!)
In Inbound Marketing, we use different types of content to attract prospects at different stages of the buying process. This is called the Buyer's Journey and it consists of three...
Technology companies are no different than normal companies, but their products and services are oftentimes very advanced and specific. You can’t simply launch your content out...
HubSpot is a highly-respected platform, brand, and company. When it comes to customer relationship management, HubSpot is the gold standard, so if they designate something as high...
So, you've decided to start a business blog! That's great news, and as you know, it will bring numerous benefits to your company through better organic positioning, audience...
Don't you find that it's easier to walk into a room full of acquaintances or friends rather than a room full of new, unknown people? Isn't it easier to converse with someone when...
Many Marketing Managers often find themselves wondering if starting a business blog is really worth their time and effort. It sounds like a hassle - hiring content specialists,...