You've probably heard the buzzword Digital Transformation for quite a few years now. But that doesn't stop it from being any less important and necessary in these times, especially with so many companies undergoing digital transformation.
In the rest of this article, I will share the different approaches to digitisation in business, and how my Inbound Marketing agency, mbudo, has approached digital transformation differently.
Different approaches to digital transformation
It's curious the different approaches that we're seeing today in this type of process:
There are organizations that do digital transformation from a purely technological point of view, putting IT management at the forefront.
Many others focus on a simple modernization of processes, where the technological component also carries a great weight.
Another tendency is the creation of a Chief Transformation Officer, who usually transforms with more will than success.
There are many ways to face the digitalisation challenge, but the one that has always attracted me the most is the one that's based in people.
Modernizing a software, web page, or work processes shouldn't be merely business-as-usual. Change the mindset of people and provide them with a better work environment, now that is a challenge and a real transformation.
Mbudo's approach to digital transformation
At mbudo we bet on people. We believe that they are the fundamental key to companies undergoing digital transformation.
They are our spokespeople and brand ambassadors on social networks, and because of this, they must have all resources and information available to them, and be prepared to use it all.
This applies to every single team member, from the person in charge of reception to the CEO, and throughout the entire Marketing and Sales teams.
Digital transformation is all about immersing the company in the 21st century, and more specifically, the present year. Bringing your company online - with a website, blog, social networks, etc. - involves all employees. There is nothing that generates more involvement or engagement in people than to involve them in your business strategy.
And this translates into improvements in work environment, in productivity, and of course, in sales. The whole company sells, and those who feel at home in their company sell better.