Blogs are important for keeping up with the latest trends in Marketing and to see what new styles of content are out there. As all Marketers know, in a world that demands content, more and more blogs are appearing in different content formats: videos, infographics, and of course, written content of all types.
The reason why blogs are popular, and useful in your Inbound Marketing Strategy is that they can offer relevant and valuable information
For Marketers, we can learn new tips, how to use new digital tools, or even how to improve our digital strategy.
For your customers, you'll be able to use this same logic to offer valuable content to fit their needs.
From mbudo, these 8 Digital Marketing blogs to follow will keep you up-to-date on Digital Marketing, Content Marketing, and most importantly, Inbound Marketing.
1. HubSpot
This is a blog by HubSpot for excellence in Inbound Marketing. It offers a lot of quality content to help Inbound Marketers in all aspects of both Marketing and business. HubSpot covers every Inbound topic, from strategy to sales.It's the perfect place to start if you're investigating a potential Inbound Marketing project.
Image source: HubSpot
2. Growth.org
This blog is the result of a brilliant idea from two Inbound Marketing gurus: Rand Fishkin (founder of Moz) and Dharmesh Shah (founder of HubSpot). It's an Inbound forum where anyone within the industry can contribute and share content. Today, they have more than 400,000 subscribers.
Each member of growth.org is credited with karma points depending on their level of activity. It's a good site to find the best Inbound Marketing gurus. The exchange of ideas offered in this blog makes it an excellent blog to follow.
It's divided into more than 60 areas including articles, discussions and comments. The tool allows you to search by topic for easy access to a content matrix related to any area of interest.
3. Moz
Moz has all the necessary ingredients to be a great source of interesting content, with in-depth research and a good selection of topics.
They have a large cast of experts providing advice, how-to’s, reports and all kinds of materials to keep up to date in the world of SEO and Online Marketing.
Image source: Moz
4. Vertical response
With a magazine format, it offers a very interesting content scheme. The blog includes topics related to email marketing, social media, copywriting, and lead generation, among others. A must for guides and how-to's.
5. BLUELEADZ
This is an Inbound firm from Tampa! As a specialized Inbound company and Diamond HubSpot Partner, they are a great source of quality content. Many of their posts serve as tutorials or guides to apply specific Inbound tactics or for managing different related tools.
6. Copyblogger
Copyblogger is a fantastic blog specifically dedicated to content creation, management and analysis.
Since 2006, Copyblogger teaches us how to create valuable content, content that captures attention, increases traffic and ultimately helps to grow the business.
It includes all kinds of content, such as social media, email, website, online marketing, online advertising, etc.
Image source: Copyblogger
7. Digital Marketer
As a Marketing solutions provider, Digital Marketer offers an interesting and complete blog with posts covering the key issues of Digital Marketing and new trends.
The information it offers applies to nearly every field. From changes in regulations and new compliance requirements, to how to find talent, generate good content ideas, or implement a Digital Marketing strategy.
8. Top Rank Marketing
This blog includes numerous success stories and examples of Marketing strategies that its creators have implemented over the years. It covers various topics related to content marketing, influencer marketing, social media marketing, email marketing, SEO, PR, business blogging, consulting and education.
These are just some of the many Digital Marketing blogs to follow to stay updated on everything that happens in the Marketing universe.
If you're looking for more information about Inbound Marketing, don't hesitate to contact us.
Ana Botija Loaísa
Ana is Inbound Marketing director in mbudo. She has worked with multinational IT and Telco companies in the areas of Engineering, Business Development, and Marketing. Ana doesn't try to deny her past as an engineer, which helps her enjoy the most complicated challenges. She loves art history and travel.