In Inbound Marketing, we use different types of content to attract prospects at different stages of the buying process. This is called the Buyer's Journey and it consists of three...
As users, we all know about the wonders of WhatsApp, the messaging platform heard around the world. It has 2 billion users worldwide, with 100 billion messages being sent every day
One of the many concerns for Marketers in this New Year to come is also related to one of the main Marketing trends, which is the rising complexity of the Buyer’s Journey.
Technology companies are no different than normal companies, but their products and services are oftentimes very advanced and specific. You can’t simply launch your content out...
As a CMO, you might know that it’s important to use different strategies to build trustworthy relationships with your leads, prospects, and customers. But with the variety of...
When starting a company, it is common to base Marketing efforts on a “point and shoot” approach to see what “sticks”. Testing and re-testing makes sense when you are trying to...
